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PlatformOverview

Frequency Platform Overview

Frequency is an ad management and ad buying platform built for podcast publishers and digital audio creators. The platform provides tools for managing advertising inventory, connecting with brand campaigns, and handling account administration across a suite of integrated web applications.

What Frequency Does

Frequency helps podcast publishers and audio creators monetize their content through advertising. Publishers use the platform to manage their shows, view campaign opportunities from advertisers, and track their ad inventory. Advertisers and agencies use the platform to discover audio content, place ad buys, and manage campaign delivery.

The platform is composed of several interconnected applications, each serving a specific function. All applications share a single authentication system so users sign in once and move between them seamlessly.

Platform Applications

Accounts — accounts.frequency.media

The accounts application is the central hub for user identity and account management across the Frequency platform. Users create and manage their Frequency account here, including:

  • Sign-in and authentication — Users log in with their email or via Google single sign-on. This is the shared authentication layer for all Frequency applications.
  • Profile management — Users update their name, contact information, and profile details.
  • Team and organization settings — Organizations manage team members, roles, and permissions.
  • Billing and subscription management — Account holders manage their subscription tier and payment information.

When a user signs into any Frequency application, they are authenticated through accounts.frequency.media. This provides a consistent, secure sign-in experience across the entire platform.

Catalog — catalog.frequency.media

The catalog is Frequency’s media directory — a browsable catalog of podcasts and audio shows available for advertising placement. It serves both publishers and advertisers:

  • Show listings — Podcasts and audio programs are listed with their audience data, content categories, and available ad inventory.
  • Search and discovery — Advertisers browse and filter shows by genre, audience size, demographics, and other criteria to find the right fit for their campaigns.
  • Publisher profiles — Publishers maintain their catalog presence, keeping show information and availability up to date.

The catalog is the marketplace layer of the platform, connecting publishers who have ad inventory with advertisers looking to reach audio audiences.

Frequency VIP — frequency.vip

Frequency VIP is the premium publisher network portal. It provides qualified publishers with direct access to advertising opportunities and campaign management tools:

  • Campaign opportunities — Publishers see available brand campaigns, including offered CPM rates, campaign requirements, and targeting details.
  • Opportunity management — Publishers review, accept, or decline campaign offers based on fit with their content and audience.
  • Performance and reporting — Publishers track campaign delivery and earnings across their shows.

Frequency VIP is where the transactional side of the ad buying relationship happens — publishers evaluate and participate in campaigns sourced through the Frequency network.

Authentication and User Data

Frequency uses Google single sign-on as one of its authentication methods. When a user signs in with Google, Frequency requests only basic account information:

  • Email address — Used as the primary account identifier and for platform communications.
  • Name — Used to personalize the user’s profile across Frequency applications.
  • Profile photo — Displayed in the user interface for account identification.

Frequency does not request access to any other Google services, files, or data. The Google sign-in is used solely for authentication — verifying the user’s identity so they can access their Frequency account. Users may alternatively create an account with an email and password without using Google sign-in.

All user data is handled in accordance with our Privacy Policy. Users can manage or delete their account at any time through accounts.frequency.media.

How the Applications Work Together

A typical workflow on the Frequency platform:

  1. A publisher signs in through accounts.frequency.media using Google sign-on or email.
  2. They list their podcast on the catalog at catalog.frequency.media, making it discoverable to advertisers.
  3. When an advertiser launches a campaign targeting their content category, the publisher sees the opportunity on Frequency VIP at frequency.vip.
  4. The publisher reviews the campaign terms — CPM rate, flight dates, creative requirements — and accepts the offer.
  5. Campaign delivery and performance are tracked through the platform, with reporting available in Frequency VIP.

All of these steps happen within the Frequency platform. Users authenticate once and move between applications without signing in again.

Contact

For questions about the Frequency platform, reach out to support@frequency.media.

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